Yeah weird, Something feels off, Thousands of dollars for four piece of wire, they are more stingy than Apple at this rate 
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Atleast they could have given a USB 3.0 Cable with C type connector but no its only 2.0 and a B type , think they can pull the wool over the eyes with fancy gold connectors, Atleast are they solid gold ?, no its just gold coated,
one would still fiddle with single sided USB A cables, is it as cool as this,
But mainly, Why would anyone what to spend this much money on a cable and not even be able to use it with a 100$ DAC
One can spend 10 to 20 $ and an Hour of time making a premium braided cable with whatever connectors they want and can have a good time out of it as well, like one of these DIY USB cable kits you can buy, https://zapcables.com/diy-kits/
I am not much of a Audiophile and enjoys any kind of nice Audio If it is clean and crisp, But I will say it might be useful for some if you can actually use the Darn cable.